The Team

Meet the Socksy team.

Aaron Dash

Stylist and Curator


Aaron Dash founded the brand of his namesake following years of training on London’s infamous Savile Row, where he worked in bespoke tailoring. Providing his ever-growing client list with unparalleled service, he uses materials of the highest quality to represent the client’s style and individuality. With an understated luxury that is quintessentially British, MRDASH strives to push boundaries through an innovative yet traditional approach and assists its clients with sartorial guidance in creating unique pieces that surpass satisfaction. With an appointment-only service operating from the heart of Soho, MRDASH caters for the gentlemen of today – from fashion-forward artists to conservative entrepreneurs – and is intent on delivering long lasting, quality tailoring for those seeking a creative collaboration in producing suits that exude style, sophistication and success.

Ella Moore


Ella is a passionate stylist and marketeer. She produces shoots, manages, writes editorials and mixes a brilliant Aperol Spritz. Ella joined Socksy in its infancy and is instrumental in daily operations.

Nathalie Théry

Art Director, photographer

Nathalie is a photographer and designer. She produces fresh, stand-out imagery and conceptual design for clients within the fashion and media sectors. She has done heaps of work for Socksy (including all our photography!) and drinks way, way too much coffee.

Dominic Dowbekin

Creative Director

Dominic is a filmmaker and producer with a background in the arts. His work is frequently featured at film festivals and art events around the world. He has also performed internationally as a musician, edited a book published in the UK and Germany and has recently been exploring the mind-bending potential of 360° video.

Samuel Olsson


Samuel is a strategist and entrepreneur. He develops business ideas into products and services for an international portfolio of individuals and businesses. Samuel’s background includes property development, online and mobile developments, hospitality and luxury vintage watches.

Style Qtrly

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